CGD218.W5A1.01.2015

Description:


Total Possible Score: 21.00

Uses At Least Three Different Types of Media to Deliver the Intended Message

Total: 2.00

Distinguished - Clearly uses at least three different types of media to appropriately deliver the intended message.

Proficient - Uses at least three types of different media to appropriately deliver the intended message. One of the media types is unclear.

Basic - Uses at least three types of different media to deliver the intended message. At least one of the media types is unclear or inappropriate.

Below Expectations - Uses at least two types of different media to deliver the intended message; however, the media types are unclear and/or inappropriate.

Non-Performance - The three different types of media to deliver the intended message are either nonexistent or lack the components described in the assignment instructions.


Discusses the Rationale for the Three Media Elements

Total: 3.00

Distinguished - Thoroughly discusses the rationale for each of the three media elements contained in the message.

Proficient - Discusses the rationale for the three media elements contained in the message. Minor details are missing.

Basic - Partially discusses the rationale for at least two of the media elements. Relevant details are missing.

Below Expectations - Minimally discusses the rationale for at least two of the media elements. Significant details are missing.

Non-Performance - The discussion of the rationale for the three media elements is either nonexistent or lacks the components described in the assignment instructions.


Explains Why the Media Elements Deliver the Intended Message and Describes the Intent of the Message

Total: 3.00

Distinguished - Comprehensively explains why the media elements deliver the intended message and completely describes the intent of the message.

Proficient - Explains why the media elements deliver the intended message and describes the intent of the message. The explanation or description is slightly underdeveloped.

Basic - Partially explains why the media elements deliver the intended message and generally describes the intent of the message. The explanation or description is underdeveloped.

Below Expectations - Minimally explains why the media elements deliver the intended message and provides little or no description of the message intent. The explanation and description are significantly underdeveloped.

Non-Performance - The explanation of why the media elements deliver the intended message and the description of the intent of the message are either nonexistent or lack the components described in the assignment instructions.


Applies Concepts to Support the Media Element Choices and Discusses the Relationship of the Concepts to the Media Elements

Total: 3.00

Distinguished - Effectively applies at least five concepts from the material to support media element choices and thoroughly discusses the relationship of the concepts to the media elements.

Proficient - Applies at least five concepts from the material to support media element choices and discusses the relationship of the concepts to the media elements. Minor details are missing.

Basic - Generally applies at least four concepts from the material to support media element choices and partially discusses the relationship of the concepts to the media elements. Relevant details are missing.

Below Expectations - Attempts to apply at least three concepts from the material to support media element choices; however, does not discuss the relationship of the concepts to the media elements. Significant details are missing.

Non-Performance - The application of concepts from the material to support media element choices and discussion of the relationship of the concepts to the media elements are either nonexistent or lack the components described in the assignment instructions.


References Requirement

Total: 3.00

Distinguished - The paper contains more than five scholarly sources in addition to the text and more than two sources are from the Ashford University Library. Expertly applies and cites the sources.

Proficient - The paper contains five scholarly sources in addition to the text and two sources are from the Ashford University Library. Appropriately cites the sources. Minor inaccuracies are present.

Basic - The paper contains fewer than five scholarly sources in addition to the text and fewer than two sources may be from the Ashford University Library. May not cite all sources and/or major inaccuracies are present.

Below Expectations - The paper contains fewer than five scholarly sources in addition to the text and none of the sources are from the Ashford University Library. May attempt to cite sources and significant accuracies are present.

Non-Performance - The sources requirement is either nonexistent or lacks the components described in the assignment instructions.


Organization: Introduction, Thesis Statement, and Conclusion

Total: 2.00

Distinguished - The paper is logically organized with a well-written introduction, thesis statement, and conclusion.

Proficient - The paper is logically organized with an introduction, thesis statement, and conclusion. One of these requires improvement.

Basic - The paper is organized with an introduction, thesis statement, and conclusion. One or more of the introduction, thesis statement, and/or conclusion require improvement.

Below Expectations - The paper is loosely organized with an introduction, thesis statement, and conclusion. The introduction, thesis statement, and/or conclusion require much improvement.

Non-Performance - The introduction, thesis statement, and conclusion are either nonexistent or lack the components described in the assignment instructions.


Critical Thinking: Explanation of Issues

Total: 1.25

Distinguished - Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Critical Thinking: Student’s Position

Total: 1.25

Distinguished - Specific position is inventive, considering the intricate ideas of an issue. Limits of position are recognized. Other viewpoints are synthesized within position.

Proficient - Specific position is adequate, considering some of the complexities of an issue. Limits of position are recognized. Other viewpoints are synthesized within position.

Basic - Specific position is adequate, considering the intricate ideas of an issue. Limits of position are recognized but are not synthesized within position.

Below Expectations - Specific position lacks inventiveness and insufficiently considers the intricate ideas of an issue. Limits of position are overlooked. Other viewpoints are not recognized within position.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Written Communication: Control of Syntax and Mechanics

Total: 1.50

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


APA Formatting

Total: 0.50

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.


Page Requirement

Total: 0.50

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.

Proficient -The length of the paper is nearly equivalent to the required number of correctly formatted pages.

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages. 

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.