Distinguished - Designs thorough interview question responses that convey the personal brand.

Proficient - Designs interview question responses that convey the personal brand. Minor details are missing. 

Basic - Designs limited interview question responses that convey the personal brand. Relevant details are missing.

Below Expectations - Attempts to design interview question responses that convey the personal brand; however, significant details are missing.

Non-Performance - The interview question responses that convey the personal brand are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Delivers responses in a clearly organized, appropriately professional, and effectively persuasive manner.

Proficient - Delivers responses in a mostly organized, professional, and persuasive manner. Minor details are slightly unclear, inappropriate, or ineffective.

Basic - Delivers responses in a somewhat organized, professional, and persuasive manner. Relevant details are unclear, inappropriate, and/or ineffective.

Below Expectations - Attempts to deliver responses in an organized, professional, and persuasive manner; however, significant details are entirely unclear, inappropriate, and ineffective.

Non-Performance - The delivery of responses in an organized, professional, and persuasive manner is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Devises insightful, clear, and thorough interview questions to assess candidates.

Proficient - Devises insightful interview questions to assess candidates. Minor details are missing or slightly unclear.

Basic - Devises insightful but limited interview questions to assess candidates. Relevant details are missing and/or unclear.

Below Expectations - Attempts to devise insightful interview questions to assess candidates; however, significant details are missing and unclear.

Non-Performance - The insightful interview questions to assess candidates are either nonexistent or lack the components described in the instructions.

Distinguished - Thoroughly and clearly defends the rationale for choosing the three interview questions.

Proficient - Defends the rationale for choosing the three interview questions. Minor details are missing or slightly unclear.

Basic - Minimally defends the rationale for choosing the three interview questions. Relevant details are missing and/or unclear.

Below Expectations - Attempts to defend the rationale for choosing the three interview questions; however, significant details are missing and unclear.

Non-Performance - The defense of the rationale for choosing the three interview questions is either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly and clearly assesses employee performance from the video.

Proficient - Assesses employee performance from the video. Minor details are missing or slightly unclear.

Basic - Partially assesses employee performance from the video. Relevant details are missing and/or unclear.

Below Expectations - Attempts to assess employee performance from the video; however, significant details are missing and unclear.

Non-Performance - The assessment of employee performance from the video is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly and clearly rewrites performance appraisal feedback based on characters in the video.

Proficient - Rewrites performance appraisal feedback based on characters in the video. Minor details are missing or slightly unclear.

Basic - Partially rewrites performance appraisal feedback based on characters in the video. Relevant details are missing and/or unclear.

Below Expectations - Attempts to rewrite performance appraisal feedback based on characters in the video; however, significant details are missing and unclear.

Non-Performance - The rewrite of performance appraisal feedback based on characters in the video is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.