Distinguished - Comprehensively analyzes the internal environment.

Proficient - Analyzes the internal environment. The analysis is slightly underdeveloped.

Basic - Minimally analyzes the internal environment. The analysis is underdeveloped.

Below Expectations - Attempts to analyze the internal environment; however, the analysis is significantly underdeveloped.

Non-Performance - The analysis of the internal environment is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively analyzes the external environment.

Proficient - Analyzes the external environment. The analysis is slightly underdeveloped.

Basic - Minimally analyzes the external environment. The analysis is underdeveloped.

Below Expectations - Attempts to analyze the external environment; however, the analysis is significantly underdeveloped.

Non-Performance - The analysis of external the environment is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively and clearly evaluates the competitive advantage of the organization.

Proficient - Evaluates the competitive advantage of the organization. Minor details are missing or slightly unclear.

Basic - Minimally evaluates the competitive advantage of the organization. Relevant details are missing and/or unclear.

Below Expectations - Attempts to evaluate the competitive advantage of the organization; however, significant details are missing and unclear.

Non-Performance - The evaluation of the competitive advantage of the organization is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly, clearly, and accurately examines the role of stakeholders. 

Proficient - Examines the role of stakeholders. Minor details are missing, slightly unclear, or inaccurate.

Basic - Minimally examines the role of stakeholders. Relevant details are missing, unclear, and/or inaccurate.

Below Expectations - Attempts to examine the role of stakeholders; however, significant details are missing, unclear, and inaccurate.

Non-Performance - The examination of the role of stakeholders is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively and clearly assesses the services provided. 

Proficient - Assesses the services provided. Minor details are missing or slightly unclear.

Basic - Minimally assesses the services provided. Relevant details are missing and/or unclear. 

Below Expectations - Attempts to assess the services provided; however, significant details are missing and unclear.

Non-Performance - The assessment of the services provided is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively analyzes the organization’s competencies and resources. 

Proficient - Analyzes the organization’s competencies and resources. The analysis is slightly underdeveloped.

Basic - Minimally analyzes the organization’s competencies and resources. The analysis is underdeveloped.

Below Expectations - Attempts to analyze the organization’s competencies and resources; however, the analysis is significantly underdeveloped.

Non-Performance - The analysis of the organization’s competencies and resources is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Creates a thorough, clear, and accurate recommendation for the future direction of the organization of choice.

Proficient - Creates a recommendation for the future direction of the organization of choice. Minor details are missing, slightly unclear, or inaccurate.

Basic - Creates a limited recommendation for the future direction of the organization of choice. Relevant details are missing, unclear, and/or inaccurate.

Below Expectations - Attempts to create a recommendation for the future direction of the organization of choice; however, significant details are missing, unclear, and inaccurate.

Non-Performance - The recommendation for the future direction of the organization of choice is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Employs persuasive and applicable information from credible sources to develop an ample analysis or synthesis of the topic. Viewpoints of experts are scrutinized thoroughly.

Proficient - Employs applicable information from credible sources to develop an analysis of the topic.

Basic - Identifies applicable information from credible sources, but may neglect the application of such information toward the analysis of the topic. 

Below Expectations - Presents information from external sources, but such information may lack credibility and/or relevance. Neglects to apply such information toward the analysis of the topic.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.