Distinguished – Thoroughly completes the company background section including the five bulleted requirements.

Proficient - Completes the company background section including the five bulleted requirements. Minor details are missing.

Basic – Minimally completes the company background section including the five bulleted requirements. Relevant details are missing.

Below Expectations - Attempts to complete the company background section including the five bulleted requirements; however, significant details are missing.

Non-Performance - The company background section including the five bulleted requirements are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Completes the SWOT analysis section including the two bulleted elements.

Proficient - Completes the SWOT analysis section including the two bulleted elements. Minor details are missing.

Basic - Completes the SWOT analysis section including the two bulleted elements. Relevant details are missing.

Below Expectations - Attempts to complete the SWOT analysis section including the two bulleted elements; however, significant details are missing.

Non-Performance - The SWOT analysis section including the two bulleted elements is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly analyzes two or more elements from each quadrant of Table 8.1 as the micro- and macro -environment factors that affect the company’s overall marketing strategy.

Proficient - Analyzes at least two elements from each quadrant of Table 8.1 as the micro- and macro - environment factors that affect the company’s overall marketing strategy. Minor details are missing.

Basic - Minimally analyzes one element from each quadrant of Table 8.1 as the micro- and macro -environment factors that affect the company’s overall marketing strategy. Relevant details are missing.

Below Expectations - Attempts to analyze at least two elements from each quadrant of Table 8.1 as the micro- and macro - environment factors that affect the company’s overall marketing strategy; however, significant details are missing.

Non-Performance - The analysis of at least two elements from each quadrant of Table 8.1 as the micro- and macro -environment factors that affect the company’s overall marketing strategy is either nonexistent or lacks the components described in the assignment instructions.

Distinguished – Thoroughly completes the STP section including the five bulleted elements.

Proficient - Completes the STP section including the five bulleted elements. Minor details are missing.

Basic – Minimally completes the STP section including the five bulleted elements. Relevant details are missing.

Below Expectations - Attempts to complete the STP section including the five bulleted elements; however, significant details are missing.

Non-Performance - The STP section including the five bulleted elements is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly explains the competitive advantage strategies to compete against five industry forces.

Proficient - Explains the competitive advantage strategies to compete against five industry forces. Minor details are missing.

Basic - Minimally explains the competitive advantage strategies to compete against five industry forces. Relevant details are missing.

Below Expectations - Attempts to explain the competitive advantage strategies to compete against five industry forces; however, significant details are missing.

Non-Performance - The explanation of the competitive advantage strategies to compete against five industry forces is either nonexistent or lacks the components described in the assignment instructions.

Distinguished – Thoroughly completes the marketing mix section including the four bulleted elements.

Proficient - Completes the marketing mix section including the four bulleted elements. Minor details are missing.

Basic – Minimally completes the marketing mix section including the four bulleted elements. Relevant details are missing.

Below Expectations - Attempts to complete the marketing mix section including the four bulleted elements; however, significant details are missing.

Non-Performance - The marketing mix section including the four bulleted elements is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly and accurately identifies three business or sociocultural considerations in translating the marketing plan for use in a foreign market.

Proficient - Identifies three business or sociocultural considerations in translating the marketing plan for use in a foreign market. Minor details are slightly unclear or inaccurate.

Basic - Vaguely identifies at least one business or sociocultural consideration in translating the marketing plan for use in a foreign market. Relevant details are unclear and/or inaccurate.

Below Expectations - Attempts to identify three business or sociocultural considerations in translating the marketing plan for use in a foreign market; however, significant details are unclear and inaccurate.

Non-Performance - The identification of three business or sociocultural considerations in translating the marketing plan for use in a foreign market is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly discusses one or more policies/philosophies or ideas regarding the company’s three areas, as highlighted in the assignment instructions..

Proficient - Discusses one policy/philosophy or idea regarding the company’s three areas as highlighted in the assignment instructions. Minor details are missing.

Basic - Minimally discusses one policy/philosophy or idea regarding the company’s three areas as highlighted in the assignment instructions. Relevant details are missing.

Below Expectations - Attempts to discuss at least one policy/philosophy or idea regarding the company’s three areas as highlighted in the assignment instructions; however, significant details are missing.

Non-Performance - The discussion of at least one policy/philosophy or idea regarding the company’s three areas as highlighted in the assignment instructions is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Concludes with a comprehensive summary of the plan and why it deserves to be funded.

Proficient - Concludes with a summary of the plan and why it deserves to be funded. Minor details are missing.

Basic - Concludes with a limited summary of the plan and why it deserves to be funded. Relevant details are missing.

Below Expectations - Attempts to conclude with a summary of the plan and why it deserves to be funded; however, significant details are missing.

Non-Performance - The conclusion with a summary of the plan and why it deserves to be funded is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Effectively uses the draft/outline feedback in the development of the final paper.

Adequately uses the draft/outline feedback in the development of the final paper.

Uses some draft/outline feedback in the development of the final paper.

Uses minimal draft/outline feedback in the development of the final paper.

The incorporation of outline feedback in the development of the final paper is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - The paper is logically organized with a well-written introduction, thesis statement, and conclusion.

Proficient - The paper is logically organized with an introduction, thesis statement, and conclusion. One of these requires improvement.

Basic - The paper is organized with an introduction, thesis statement, and conclusion. The introduction, thesis statement, and/or conclusion require improvement.

Below Expectations - The paper is loosely organized with an introduction, thesis statement, and conclusion. The introduction, thesis statement, and/or conclusion require much improvement.

Non-Performance - The introduction, thesis statement, and conclusion are either nonexistent or lack the components described in the assignment instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.