Distinguished - Accurately selects a transportation company from the list provided by Forbes.com.

Proficient - N/A

Basic - N/A

Below Expectations - Selects a transportation company; however, it is not from the list provided by Forbes.com

Non-Performance - The selection of a transportation company from the list provided by Forbes.com is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively explains how a chosen company’s current logistics and/or supply chain management practices supports each of the four dimensions of customer service.

Proficient - Explains how a chosen company’s current logistics and/or supply chain management practices supports each of the four dimensions of customer service. Minor details are missing or unclear.

Basic - Minimally explains how a chosen company’s current logistics and/or supply chain management practices supports each of the four dimensions of customer service. Relevant details are missing and/or unclear.

Below Expectations - Attempts to explain how a chosen company’s current logistics and/or supply chain management practices supports each of the four dimensions of customer service;  however,  significant details are missing and unclear.

Non-Performance - The explanation of how a chosen company’s current logistics and/or supply chain management practices supports each of the four dimensions of customer service are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Clearly and accurately assesses at least two of the four dimensions and offers fully relevant suggestions for how the company can strengthen the contribution of each dimension to future gains in profitability and/or customer service, support with examples.

Proficient - Assesses at least two of the four dimensions and offers relevant suggestions for how the company can strengthen the contribution of each dimension to future gains in profitability and/or customer service, support with examples. Minor details are missing or inaccurate

Basic - Vaguely Assesses two dimensions (or selects only one out of four dimensions) and offers somewhat relevant suggestions for how the company can strengthen the contribution of each dimension to future gains in profitability and/or customer service, support with examples. Relevant details are missing and/or inaccurate.

Below Expectations - Attempts to assess at least two of the four dimensions and offer suggestions for how the company can strengthen the contribution of each dimension to future gains in profitability and/or customer service; however, does not support with relevant examples, or significant details are missing and inaccurate.

Non-Performance - The assessment of at least two of the four dimensions and offer of suggestions for how the company can strengthen the contribution of each dimension to future gains in profitability and/or customer service, support with examples are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of words.

Proficient - The length of the paper is nearly equivalent to the required number of words.

Basic - The length of the paper is equivalent to at least three quarters of the required number of words.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of words.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.