Distinguished - Comprehensively summarizes the rationale of the plan in an executive summary.

Proficient - Summarizes the rationale of the plan in an executive summary. Minor details are missing.

Basic - Minimally summarizes the rationale of the plan in an executive summary. Relevant details are missing.

Below Expectations - Attempts to summarize the rationale of the plan in an executive summary; however, significant details are missing.

Non-Performance - The summary of the rationale of the plan in an executive summary is either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly analyzes the environmental situation of the mentor company in the selected country in one of the regions based on the eight criteria, and comprehensively discusses how market research, information systems, and big data will help to better understand the region.

Proficient - Analyzes the environmental situation of the mentor company in the selected country in one of the regions based on the eight criteria, and discusses how market research, information systems, and big data will help to better understand the region. Minor details are missing.

Basic - Partially analyzes the environmental situation of the mentor company in the selected country in one of the regions based on the eight criteria, and minimally discusses how market research, information systems, and big data will help to better understand the region. Relevant details are missing.

Below Expectations - Attempts to analyze the environmental situation of the mentor company in the selected country in one of the regions based on the eight criteria and discuss how market research, information systems, and big data will help to better understand the region; however, significant details are missing.

Non-Performance - The analysis of the environmental situation of the mentor company in the selected country in one of the regions based on the eight criteria and discussion of how market research, information systems, and big data will help to better understand the region are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly explains segmentation, targeting, and positioning strategy for the line of product in the new region, and comprehensively discusses the market entry strategy.

Proficient - Explains segmentation, targeting, and positioning strategy for the line of product in the new region, and y discusses the market entry strategy. Minor details are missing.

Basic - Minimally explains segmentation, targeting, and positioning strategy for the line of product in the new region, and vaguely discusses the market entry strategy. Relevant details are missing.

Below Expectations - Attempts to explain segmentation, targeting, and positioning strategy for the line of product in the new region and discuss the market entry strategy; however, significant details missing.

Non-Performance - The explanation of segmentation, targeting, and positioning strategy for the line of product in the new region and discussion of the market entry strategy are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly and accurately explains the competitive advantage strategies to compete against five industry forces.

Proficient - Explains the competitive advantage strategies to compete against five industry forces. Minor details are missing or slightly inaccurate.

Basic - Minimally explains the competitive advantage strategies to compete against five industry forces. Relevant details are missing and/or inaccurate.

Below Expectations - Attempts to explain the competitive advantage strategies to compete against five industry forces; however, significant details are missing and inaccurate.

Non-Performance - The explanation of the competitive advantage strategies to compete against five industry forces is either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly formulates the 4Ps.

Proficient - Formulates the 4Ps. Minor details are missing.

Basic - Minimally formulates the 4Ps. Relevant details are missing.

Below Expectations - Attempts to formulate the 4Ps; however, significant details are missing.

Non-Performance - The formulation of the 4Ps is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively discusses the company’s CSR and social responsiveness strategies particularly in the selected region.

Proficient - Discusses the company’s CSR and social responsiveness strategies particularly in the selected region. Minor details are missing.

Basic - Minimally discusses the company’s CSR and social responsiveness strategies particularly in the selected region. Relevant details are missing.

Below Expectations - Attempts to discuss the company’s CSR and social responsiveness strategies particularly in the selected region; however, significant details are missing.

Non-Performance - The discussion of the company’s CSR and social responsiveness strategies particularly in the selected region is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.