Distinguished - Creates a clear and accurate company which is expanding internationally, providing a thorough executive summary, brief company overview, description of product/service, and clear statement of the host country.

Proficient - Creates a company which is expanding internationally, providing an executive summary, brief company overview, description of product/service, and statement of the host country. Minor details are missing, slightly unclear, or inaccurate.

Basic - Creates a limited company which is expanding internationally, providing a minimal executive summary, brief company overview, description of product/service, and vague statement of the host country. Relevant details are missing, unclear, and/or inaccurate.

Below Expectations - Attempts to create a company which is expanding internationally, providing an executive summary, brief company overview, description of product/service, and statement of the host country; however, significant details are missing, unclear, and inaccurate.

Non-Performance - The creation of a company which is expanding internationally, providing an executive summary, brief company overview, description of product/service, and statement of the host country is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Creates a comprehensive overview of the host country environment and thoroughly utilizes two or more business process analyses such as a PESTLE, SOAR, or SWOT.

Proficient - Creates an overview of the host country environment and utilizes at least two business process analyses such as a PESTLE, SOAR, or SWOT. Minor details are missing.

Basic - Creates a limited overview of the host country environment and minimally utilizes at least two business process analyses such as a PESTLE, SOAR, or SWOT. Relevant details are missing.

Below Expectations - Attempts to create an overview of the host country environment and utilize one or more business process analyses such as a PESTLE, SOAR, or SWOT; however, significant details are missing.

Non-Performance - The overview of the host country environment and utilization of at least two business process analyses such as a PESTLE, SOAR, or SWOT are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Creates a comprehensive overall business strategy for the new venture.

Proficient - Creates an overall business strategy for the new venture. Minor details are missing.

Basic - Creates a limited overall business strategy for the new venture. Relevant details are missing.

Below Expectations - Attempts to create an overall business strategy for the new venture; however, significant details are missing.

Non-Performance - The overall business strategy for the new venture is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Creates a comprehensive marketing strategy for the new venture, including the use of social media.

Proficient - Creates a marketing strategy for the new venture, including the use of social media. Minor details are missing.

Basic - Creates a limited marketing strategy for the new venture, including the use of social media. Relevant details are missing.

Below Expectations - Attempts to create a marketing strategy for the new venture; however, does not include the use of social media, and/or significant details are missing.

Non-Performance - The marketing strategy for the new venture, including the use of social media is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Creates a comprehensive financial strategy for the new venture, including the concept of foreign money fluctuations and exchanges.

Proficient - Creates a financial strategy for the new venture, including the concept of foreign money fluctuations and exchanges. Minor details are missing.

Basic - Creates a limited financial strategy for the new venture, including the concept of foreign money fluctuations and exchanges. Relevant details are missing.

Below Expectations - Attempts to create a financial strategy for the new venture; however, does not include the concept of foreign money fluctuations and exchanges, and/or significant details are missing.

Non-Performance - The financial strategy for the new venture, including the concept of foreign money fluctuations and exchanges is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Creates comprehensive human resource strategies for the new venture, including a recruitment and selection plan.

Proficient - Creates human resource strategies for the new venture, including a recruitment and selection plan. Minor details are missing.

Basic - Creates limited human resource strategies for the new venture, including a recruitment and selection plan. Relevant details are missing.

Below Expectations - Attempts to create human resource strategies for the new venture; however, does not include a recruitment and selection plan, and/or significant details are missing.

Non-Performance - The human resource strategies for the new venture, including a recruitment and selection plan are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Applies a comprehensive corporate social responsibility action plan for the new venture specific to the selected host country.

Proficient - Applies a corporate social responsibility action plan for the new venture specific to the selected host country. Minor details are missing.

Basic - Applies a limited corporate social responsibility action plan for the new venture specific to the selected host country. Relevant details are missing.

Below Expectations - Attempts to apply a corporate social responsibility action plan for the new venture specific to the selected host country; however, significant details are missing.

Non-Performance - The application of a corporate social responsibility action plan for the new venture specific to the selected host country is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly utilizes charts, graphs, and tables to enhance plan elements.

Proficient - Utilizes charts, graphs, and tables to enhance plan elements. Charts, graphs, and tables mostly enhance plan elements.

Basic - Minimally utilizes charts, graphs, and tables to enhance plan elements. Charts, graphs, and tables somewhat enhance plan elements.

Below Expectations - Attempts to utilize charts, graphs, and tables to enhance plan elements; however, the charts, graphs, and tables do not enhance plan elements.

Non-Performance - The utilization of charts, graphs, and tables to enhance plan elements is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of words.

Proficient - The length of the paper is nearly equivalent to the required number of words.

Basic - The length of the paper is equivalent to at least three quarters of the required number of words.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of words.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.