Distinguished - Thoroughly explains the CEO’s leadership skills, model, and their unique strengths as a leader.

Proficient - Explains the CEO’s leadership skills, model, and their unique strengths as a leader. The explanation is slightly underdeveloped.

Basic - Minimally explains the CEO’s leadership skills, model, and their unique strengths as a leader. The explanation is underdeveloped.

Below Expectations - Attempts to explain the CEO’s leadership skills, model, and their unique strengths as a leader; however, the explanation is significantly underdeveloped.

Non-Performance - The explanation of the CEO’s leadership skills, model, and their unique strengths as a leader is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively appraises the CEO’s team development and long-term value creation strategies.

Proficient - Appraises the CEO’s team development and long-term value creation strategies. Minor details are missing.

Basic - Minimally appraises the CEO’s team development and long-term value creation strategies. Relevant details are missing.

Below Expectations - Attempts to appraise the CEO’s team development and long-term value creation strategies; however, significant details are missing.

Non-Performance - The appraisal of the CEO’s team development and long-term value creation strategies is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively evaluates the cultural aspects within the corporation that impact its leadership strategy and value proposition.

Proficient - Evaluates the cultural aspects within the corporation that impact its leadership strategy and value proposition. Minor details are missing.

Basic - Minimally evaluates the cultural aspects within the corporation that impact its leadership strategy and value proposition. Relevant details are missing.

Below Expectations - Attempts to evaluate the cultural aspects within the corporation that impact its leadership strategy and value proposition; however, significant details are missing.

Non-Performance - The evaluation of the cultural aspects within the corporation that impact its leadership strategy and value proposition is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly analyzes the effectiveness of the CEO’s leadership strategy within their competitive market.

Proficient - Analyzes the effectiveness of the CEO’s leadership strategy within their competitive market. The analysis is slightly underdeveloped.

Basic - Minimally analyzes the effectiveness of the CEO’s leadership strategy within their competitive market. The analysis is underdeveloped.

Below Expectations - Attempts to analyze the effectiveness of the CEO’s leadership strategy within their competitive market; however, the analysis is significantly underdeveloped.

Non-Performance - The analysis of the effectiveness of the CEO’s leadership strategy within their competitive market is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively compares the CEO’s leadership strategy to the leadership strategy of the CEO of one of their competitors.

Proficient - Compares the CEO’s leadership strategy to the leadership strategy of the CEO of one of their competitors. Minor details are missing.

Basic - Minimally compares the CEO’s leadership strategy to the leadership strategy of the CEO of one of their competitors. Relevant details are missing.

Below Expectations - Attempts to compare the CEO’s leadership strategy to the leadership strategy of the CEO of one of their competitors; however, significant details are missing.

Non-Performance - The comparison of the CEO’s leadership strategy to the leadership strategy of the CEO of one of their competitors is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively assesses the company’s total cumulative shareholder return over the most recent five-year period.

Proficient - Assesses the company’s total cumulative shareholder return over the most recent five-year period. Minor details are missing.

Basic - Minimally assesses the company’s total cumulative shareholder return over the most recent five-year period. Relevant details are missing.

Below Expectations - Attempts to assess the company’s total cumulative shareholder return over the most recent five-year period; however, significant details are missing.

Non-Performance - The assessment of the company’s total cumulative shareholder return over the most recent five-year period is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly analyzes the chosen CEO’s leadership strategy with respect to creating shareholder value throughout 2020 and 2021.

Proficient - Analyzes the chosen CEO’s leadership strategy with respect to creating shareholder value throughout 2020 and 2021. The analysis is slightly underdeveloped.

Basic - Minimally analyzes the chosen CEO’s leadership strategy with respect to creating shareholder value throughout 2020 and 2021. The analysis is underdeveloped.

Below Expectations - Attempts to analyze the chosen CEO’s leadership strategy with respect to creating shareholder value throughout 2020 and 2021; however, the analysis is significantly underdeveloped.

Non-Performance - The analysis of the chosen CEO’s leadership strategy with respect to creating shareholder value throughout 2020 and 2021 is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - The paper is logically organized with a well-written introduction, thesis statement, and conclusion.

Proficient - The paper is logically organized with an introduction, thesis statement, and conclusion. One of these requires improvement.

Basic - The paper is organized with an introduction, thesis statement, and conclusion. The introduction, thesis statement, and/or conclusion require improvement.

Below Expectations - The paper is loosely organized with an introduction, thesis statement, and conclusion. The introduction, thesis statement, and/or conclusion require much improvement.

Non-Performance - The introduction, thesis statement, and conclusion are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.