Distinguished - Thoroughly revises the situational analysis of the marketing plan and incorporates all of the feedback from instructor.

Proficient - Revises the situational analysis of the marketing plan and incorporates most of the feedback from instructor.  Minor details missing.

Basic - Partially revises the situational analysis of the marketing plan and incorporates some of the feedback from instructor. Relevant details are missing.

Below Expectations - Expectations - Attempts to revise the situational analysis of the marketing plan and incorporate instructor feedback; however, much of the instructor feedback is not incorporated, and significant details are missing.

Non-Performance - The revision of the situational analysis of the marketing plan is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly analyzes the target market description including a segmentation approach and rationale, and provides a clear, detailed positioning statement.

Proficient - Analyzes the target market description including a segmentation approach and rational, and provides a positioning statement. Minor details are missing and/or unclear.

Basic - Partially analyzes the specific target market description including a segmentation approach and rationale, and provides a limited positioning statement. Relevant details are missing and/or unclear.

Below Expectations - Attempts to analyze the specific target market description including a segmentation approach and rationale and provide a positioning statement; however, significant details are missing and unclear.

Non-Performance - The analysis of the specific target market description including a segmentation approach and rationale and inclusion of a positioning statement are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly explains the marketing mix details addressing each “P”: product, place, price, and promotion.

Proficient - Explains the marketing mix details mostly addressing each “P”: product, place, price, and promotion. Minor details are missing.

Basic - Partially explains the marketing mix details vaguely addressing each “P”: product, place, price, and promotion. Relevant details are missing.

Below Expectations - Attempts to explain the marketing mix details addressing each “P”: product, place, price, and promotion; however, each “P” is not addressed, and significant details are missing.

Non-Performance - The explanation of the marketing mix details is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly discusses at least three marketing metrics used to evaluate the success of the marketing plan.

Proficient - Discusses three marketing metrics used to evaluate the success of the marketing plan. The discussion is slightly underdeveloped.

Basic - Partially discusses three marketing metrics used to evaluate the success of the marketing plan. The discussion is underdeveloped.

Below Expectations - Attempts to discuss three or fewer marketing metrics used to evaluate the success of the marketing plan; however, the discussion is significantly underdeveloped.

Non-Performance - The discussion of three marketing metrics is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly discusses three business or sociocultural considerations in translating the marketing plan for use in a foreign market.

Proficient - Discusses three business or sociocultural considerations in translating the marketing plan for use in a foreign market. The discussion is slightly underdeveloped.

Basic - Partially discusses three business or sociocultural considerations in translating the marketing plan for use in a Foreign Market. The discussion is underdeveloped.

Below Expectations - Attempts to discuss three business or sociocultural considerations in translating the marketing plan for use in a foreign market; however, significant details are missing.

Non-Performance - The three business or sociocultural considerations in translating the marketing plan for use in a foreign market are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly summarizes the marketing plan and why it deserves to be funded.

Proficient - Summarizes the marketing plan and why it deserves to be funded. Minor details are missing.

Basic - Partially summarizes the marketing plan and why it deserves to be funded. Relevant details are missing.

Below Expectations - Attempts to summarize the marketing plan and why it deserves to be funded; however, significant details are missing.

Non-Performance - The summary of the marketing plan and why it deserves to be funded is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively explores the ideas, thoughts, and elements of the topic and provides relevant evidence and information that demonstrates all of the following as applicable to the discussion prompt: clarity, relevance, depth, breadth, use of information resources, and logic.

Proficient - Explores the ideas, thoughts, and elements of the topic and provides relevant evidence and information that demonstrates most of the following as applicable to the discussion prompt: clarity, relevance, depth, breadth, use of information resources, and logic.

Basic - Explores the ideas, thoughts, and elements of the topic and provides relevant evidence and information that demonstrates some of the following as applicable to the discussion prompt: clarity, relevance, depth, breadth, and use of information, and logic.

Below Expectations - Attempts to explore the ideas, thoughts, and elements of the topic and provide relevant evidence and information, but demonstrates few of the following as applicable to the discussion prompt: clarity, relevance, depth, breadth, use of information resources, and logic.

Non-Performance - There is no attempt to explore the ideas, thoughts, and elements of the topic and provide relevant evidence and information in either the original post or subsequent response posts within the discussion, or no post is present.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.