Distinguished - Accurately and thoroughly describes the role environmental scanning examples have played and will need to play with respect to the company’s resolution and future.

Proficient - Describes the role environmental scanning examples have played and will need to play with respect to the company’s resolution and future. The description is underdeveloped.

Basic - Minimally describes the role environmental scanning examples have played and will need to play with respect to the company’s resolution and future. Major details may be missing and the description is lacking depth of detail.

Below Expectations - Attempts to describes the role environmental scanning examples have played and will need to play with respect to the company’s resolution and future; however, the description is significantly underdeveloped.

Non-Performance - The description is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively analyzes Porter’s five-force model and the industry-competitive analysis.

Proficient - Analyzes Porter’s five-force model and the industry-competitive analysis. The analysis is slightly underdeveloped.

Basic - Briefly analyzes Porter’s five-force model and the industry-competitive analysis. The analysis is slightly underdeveloped.

Below Expectations – Attempts to analyze Porter’s five-force model and the industry-competitive analysis; however, the analysis is significantly underdeveloped.

Non-Performance - The analysis is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides fully developed examples of the types of information that BestBuy leadership might want from each of the five sectors, expertly applying the concepts outlined in the text.

Proficient - Provides sufficiently developed examples of the types of information that BestBuy leadership might want from each of the five sectors, sufficiently applying the concepts outlined in the text.

Below Expectations - Attempts to provide  examples of the types of information that BestBuy leadership might want; however, the examples are limited and do not include all five sectors.

Below Expectations - Attempts to provide examples of the types of information that BestBuy leadership might want, but does not include all five sectors.

Non-Performance - The examples of information from the five general environmental sectors are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Comprehensively analyzes the opportunities and threats facing this industry.

Proficient - Analyzes the opportunities and threats facing this industry. The analysis is slightly underdeveloped.

Basic - Briefly analyzes the opportunities and threats facing this industry. The analysis is underdeveloped.

Below Expectations - Attempts to analyze the opportunities and threats facing this industry; however, the analysis is significantly underdeveloped.

Non-Performance - The analysis is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Provides fully developed, well-crafted, thought-out examples of the types of external information needed to expand internationally, expertly applying the concepts outlined in the text.

Proficient - Provides adequately developed examples of the types of external information needed to expand internationally, sufficiently applying the concepts outlined in the text.

Basic - Provides brief, vaguely developed examples of the types of external information needed to expand internationally. Does not identify specific concepts from the text.

Below Expectations – Attempts to provide examples of the types of external information needed to expand internationally; however, the examples are significantly underdeveloped and do not identify specific concepts from the text.

Non-Performance - The examples are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Provides an accurate and thorough updated analysis for BestBuy, which includes number of stores, revenues, profits, and employees.

Proficient - Provides updated analysis for BestBuy, which includes number of stores, revenues, profits, and employees.  The analysis is slightly underdeveloped or inaccurate.

Basic - Provides a partial updated analysis for BestBuy, which includes number of stores, revenues, profits, and employees. The analysis is underdeveloped and/or inaccurate.

Below Expectations - Attempts to provide an updated analysis for BestBuy, which includes number of stores, revenues, profits, and employees; however, the analysis is significantly underdeveloped and inaccurate.

Non-Performance - The updated analysis for BestBuy is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly and comprehensively explains the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly explains the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly explains the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. 

Distinguished - Uses appropriate, pertinent, and persuasive content to discover and develop sophisticated ideas within the context of the discipline, shaping the work as a whole.

Proficient - Uses appropriate and pertinent content to discover ideas within the context of the discipline, shaping the work as a whole.

Basic - Uses appropriate and pertinent content but does not apply it toward discovering or developing ideas. Overall, content assists in shaping the written work.

Below Expectations - Uses content, though it may be unrelated or inappropriate to the topic. Content does not contribute toward the development of the written work and may distract the reader from its purpose.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.