Distinguished - Comprehensively summarizes how the company compares to the overall market based on researched competitive market data.

Proficient - Summarizes how the company compares to the overall market based on researched competitive market data. Minor details are missing.

Basic - Minimally summarizes how the company compares to the overall market based on researched competitive market data. Relevant details are missing.

Below Expectations - Attempts to summarize how the company compares to the overall market based on researched competitive market data; however, significant details are missing.

Non-Performance - The summary of how the company compares to the overall market based on researched competitive market data is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively summarizes what three to five market analysts are currently saying about the company.

Proficient - Summarizes what three to five market analysts are currently saying about the company. Minor details are missing.

Basic - Minimally summarizes what three to five market analysts are currently saying about the company. Relevant details are missing.

Below Expectations - Attempts to summarize what three to five market analysts are currently saying about the company; however, significant details are missing.

Non-Performance - The summary of what three to five market analysts are currently saying about the company is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Accurately calculates the value of the company’s financial assets by completing ratio analyses for the company for the last three fiscal years within the categories of liquidity, financial leverage, asset management, profitability, and market value.

Proficient - Calculates the value of the company’s financial assets by completing ratio analyses for the company for the last three fiscal years within the categories of liquidity, financial leverage, asset management, profitability, and market value. Minor details are missing.

Basic - Partially calculates the value of the company’s financial assets by completing ratio analyses for the company for the last three fiscal years within the categories of liquidity, financial leverage, asset management, profitability, and market value. Relevant details are missing.

Below Expectations - Attempts to calculate the value of the company’s financial assets by completing ratio analyses for the company for the last three fiscal years within the categories of liquidity, financial leverage, asset management, profitability, and market value; however, significant details are missing.

Non-Performance - The calculations of the value of the company’s financial assets by completing ratio analyses for the company for the last three fiscal years within the categories of liquidity, financial leverage, asset management, profitability, and market value are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Provides a comprehensive rationale as to whether each ratio is favorable or signals potential trouble for the company, fully justifying the observations with evidence from the data and the calculation findings.

Proficient - Provides a rationale as to whether each ratio is favorable or signals potential trouble for the company, justifying the observations with evidence from the data and the calculation findings. Minor details are missing.

Basic - Partially provides a rationale as to whether each ratio is favorable or signals potential trouble for the company, minimally justifying the observations with evidence from the data and the calculation findings. Relevant details are missing.

Below Expectations - Attempts to provide a rationale as to whether each ratio is favorable or signals potential trouble for the company, justifying the observations with evidence from the data and the calculation findings; however, significant details are missing.

Non-Performance - The rationale as to whether each ratio is favorable or signals potential trouble for the company, justifying the observations with evidence from the data and the calculation findings is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.