Distinguished - Thoroughly summarizes some of the elements in India’s political, economic, and cultural environments impacting the market opportunity, and comprehensively explains some of the obstacles facing Walmart and other foreign retailers in India.

Proficient - Summarizes some of the elements in India’s political, economic, and cultural environments impacting the market opportunity, and explains some of the obstacles facing Walmart and other foreign retailers in India. Minor details are missing.

Basic - Partially summarizes some of the elements in India’s political, economic, and cultural environments impacting the market opportunity, and minimally explains some of the obstacles facing Walmart and other foreign retailers in India. Relevant details are missing.

Below Expectations - Attempts to summarize some of the elements in India’s political, economic, and cultural environments impacting the market opportunity and explain some of the obstacles facing Walmart and other foreign retailers in India; however, significant details are missing.

Non-Performance - The summary of some of the elements in India’s political, economic, and cultural environments impacting the market opportunity and explanation of some of the obstacles facing Walmart and other foreign retailers in India are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Comprehensibly explains which quadrant of the matrix applies most directly to India, and clearly and accurately provides a thorough rationale.

Proficient - Explains which quadrant of the matrix applies most directly to India, and provides the rationale. Minor details are missing, slightly unclear, or inaccurate.

Basic - Minimally explains which quadrant of the matrix applies most directly to India, and vaguely provides the rationale. Relevant details are missing, unclear, and/or inaccurate.

Below Expectations - Attempts to explain which quadrant of the matrix applies most directly to India and provide the rationale; however, significant details are missing, unclear, and inaccurate.

Non-Performance - The explanation of which quadrant of the matrix applies most directly to India and rationale are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Thoroughly summarizes some of the elements in the selected country’s political, economic, and cultural environments which can impact the market opportunity for Walmart expansion.

Proficient - Summarizes some of the elements in the selected country’s political, economic, and cultural environments which can impact the market opportunity for Walmart expansion. Minor details are missing.

Basic - Minimally summarizes some of the elements in the selected country’s political, economic, and cultural environments which can impact the market opportunity for Walmart expansion. Relevant details are missing.

Below Expectations - Attempts to summarize some of the elements in the selected country’s political, economic, and cultural environments which can impact the market opportunity for Walmart expansion; however, significant details are missing.

Non-Performance - The summary of some of the elements in the selected country’s political, economic, and cultural environments which can impact the market opportunity for Walmart expansion is either nonexistent or lack the components described in the instructions.

Distinguished - Comprehensively discusses a market expansion strategy for Walmart in the selected country.

Proficient - Discusses a market expansion strategy for Walmart in the selected country. The discussion is slightly underdeveloped.

Basic - Minimally discusses a market expansion strategy for Walmart in the selected country. The discussion is underdeveloped.

Below Expectations - Attempts to discuss a market expansion strategy for Walmart in the selected country; however, the discussion is significantly underdeveloped.

Non-Performance - The discussion of a market expansion strategy for Walmart in the selected country is either nonexistent or lacks the components described in the instructions.

Distinguished - Thoroughly analyzes each of the four utilities that Walmart may be creating in the country, and comprehensively explains which one can potentially work as a competitive advantage for Walmart.

Proficient - Analyzes each of the four utilities that Walmart may be creating in the country and explains which one can potentially work as a competitive advantage for Walmart. Minor details are missing.

Basic - Minimally analyzes each of the four utilities that Walmart may be creating in the country, and partially explains which one can potentially work as a competitive advantage for Walmart. Relevant details are missing.

Below Expectations - Attempts to analyze each of the four utilities that Walmart may be creating in the country and explain which one can potentially work as a competitive advantage for Walmart; however, significant details are missing.

Non-Performance - The analysis of each of the four utilities that Walmart may be creating in the country and explanation of which one can potentially work as a competitive advantage for Walmart are either nonexistent or lack the components described in the instructions.

Distinguished - Thoroughly and clearly formulates a SWOT analysis for Walmart.com in the selected country.

Proficient - Formulates a SWOT analysis for Walmart.com in the selected country. Minor details are missing or slightly unclear.

Basic - Partially formulates a SWOT analysis for Walmart.com in the selected country. Relevant details are missing and/or unclear.

Below Expectations - Attempts to formulate a SWOT analysis for Walmart.com in the selected country; however, significant details are missing and unclear.

Non-Performance - The formulation of a SWOT analysis for Walmart.com in the selected country is either nonexistent or lack the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.