Distinguished - Comprehensively distinguishes among the four market structures, and clearly and accurately identifies the company’s market structure.

Proficient - Distinguishes among the four market structures, and identifies the company’s market structure. Minor details are missing, slightly unclear, or inaccurate.

Basic - Minimally distinguishes among the four market structures, and vaguely identifies the company’s market structure. Relevant details are missing, unclear, and/or inaccurate.

Below Expectations - Attempts to distinguish among the four market structures and identify the company’s market structure; however, significant details are missing, unclear, and inaccurate.

Non-Performance - The distinction among the four market structures and identification of the company’s market structure are either nonexistent or lack the components described in the assignment instructions.

Distinguished - Comprehensively examines whether competitive pressures are present in the company’s industry with high barriers to entry.

Proficient - Examines whether competitive pressures are present in the company’s industry with high barriers to entry. Minor details are missing.

Basic - Partially examines whether competitive pressures are present in the company’s industry with high barriers to entry. Relevant details are missing.

Below Expectations - Attempts to examine whether competitive pressures are present in the company’s industry with high barriers to entry; however, significant details are missing.

Non-Performance - The examination of whether competitive pressures are present in the company’s industry with high barriers to entry is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Comprehensively evaluates how high barriers to entry into the industry may influence the company’s long-run profitability.

Proficient - Evaluates how high barriers to entry into the industry may influence the company’s long-run profitability. Minor details are missing.

Basic - Partially evaluates how high barriers to entry into the industry may influence the company’s long-run profitability. Relevant details are missing.

Below Expectations - Attempts to evaluate how high barriers to entry into the industry may influence the company’s long-run profitability; however, significant details are missing.

Non-Performance - The evaluation of how high barriers to entry into the industry may influence the company’s long-run profitability is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly explains the price elasticity of demand in the company’s market structure and its effect on pricing decisions.

Proficient - Explains the price elasticity of demand in the company’s market structure and its effect on pricing decisions. Minor details are missing.

Basic - Partially explains the price elasticity of demand in the company’s market structure and its effect on pricing decisions. Relevant details are missing.

Below Expectations - Attempts to explain the price elasticity of demand in the company’s market structure and its effect on pricing decisions; however, significant details are missing.

Non-Performance - The explanation of the price elasticity of demand in the company’s market structure and its effect on pricing decisions is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly investigates whether government regulations encourage or discourage the business to its industry. 

Proficient - Investigates whether government regulations encourage or discourage the business to its industry. Minor details are missing.

Basic - Partially investigates whether government regulations encourage or discourage the business to its industry. Relevant details are missing.

Below Expectations - Attempts to investigate whether government regulations encourage or discourage the business to its industry; however, significant details are missing.

Non-Performance - The investigation of whether government regulations encourage or discourage the business to its industry is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Thoroughly analyzes how government affects the market structure’s ability to price its products.
 

Proficient - Analyzes how government affects the market structure’s ability to price its products. Minor details are missing.

Basic - Partially analyzes how government affects the market structure’s ability to price its products. Relevant details are missing.

Below Expectations - Attempts to analyze how government affects the market structure’s ability to price its products; however, significant details are missing.

Non-Performance - The analysis of how government affects the market structure’s ability to price its products is either nonexistent or lacks the components described in the assignment instructions.

Distinguished - Clearly and comprehensively explains the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly explains the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly explains the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. 

Distinguished - Uses appropriate, pertinent, and persuasive content to discover and develop sophisticated ideas within the context of the discipline, shaping the work as a whole.

Proficient - Uses appropriate and pertinent content to discover ideas within the context of the discipline, shaping the work as a whole.

Basic - Uses appropriate and pertinent content but does not apply it toward discovering or developing ideas. Overall, content assists in shaping the written work.

Below Expectations - Uses content, though it may be unrelated or inappropriate to the topic. Content does not contribute toward the development of the written work and may distract the reader from its purpose.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Demonstrates methodical application of organization and presentation of content. The purpose of the writing is evident and easy to understand. Summaries, quotes, and/or paraphrases fit naturally into the sentences and paragraphs. Paper flows smoothly.

Proficient - Demonstrates sufficient application of organization and presentation of content. The purpose of the writing is, for the most part, clear and easy to understand. There are some problems with the blending of summaries, paraphrases, and quotes. Paper flows somewhat smoothly.

Basic - Demonstrates a limited understanding of organization and presentation of content in written work. The purpose of the writing is somewhat evident but may not be integrated throughout the assignment. There are many problems with the blending of summaries, paraphrases, and quotes. Paper does not flow smoothly in all sections.

Below Expectations - Organization and presentation of content are extremely limited. The purpose of the writing is unclear. There is little or no blending of summaries, paraphrases, and quotes. Paper does not flow smoothly when read.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.